With just three years short of a two decade run, XXL magazine has officially called it quits with their print editions. Recently purchased by Townsquare Media, the focus will now be put into the digital realm.
Says Bill Wilson, the chief content officer of Townsquare, and Harris Publications’ president Ben Harris, to the NY Post:
“We think XXL has strong potential in both the digital and live events market.” – Wilson
“We incubated something digitally, but the Townsquare people can take it to the next level with their digital expertise. I don’t think it is a cost-cutting thing. I think it is an opportunity for Townsquare to do more with [the franchise].” – Harris
The news arrives less than a month of Spin Media closing it’s doors on VIBE’s print run.
Want a piece of history? The final print issue (October/November) of XXL magazine will hit newsstands shortly.
(174)