Hov is once again changing the game. With help from his celebrity friends, JAY Z is taking on Spotify, Rdio, Amazon, Pandora, and Beats Music with the relaunch of recently purchased music streaming service TIDAL.
Beyoncé, Kanye West, Nicki Minaj, Madonna, Usher, and Taylor Swift amongst others, have all united in support of TIDAL with a tweet promoting the service last night along with encouraging users to join the movement by changing their profile pictures and using the hashtag #TIDALforALL.
TIDAL will carry a monthly price tag of $9.99 (premium) and $19.99 (HiFi). The official launch of the service is set to be announced today at 5 p.m. EST.
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